Clink Co

Brand Design

OBJECTIVE:

Develop a comprehensive brand experience for a small manufacturer of shrubs, vinegar-based flavorings for cocktails and mocktails.

CONCEPT:

Clink Co's logo mark implies the sound of two glasses tapping together, as if in a celebratory cheers. Its curves and geometry create an energetic liveliness that embodies the spirit of togetherness that the company seeks to encourage. This mark extends into use as a large-scale graphic element on packaging, as well as a pattern and multiple dynamic lockups. The primary red of the brand brings a rich energy that feels full of flavor and accentuates the rest of the colors in the suite, creating a family that tastefully represents the vibrant flavors of Clink Co's shrubs.