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Goodfellow

Art Direction, Photography, and
Ad Design

OBJECTIVE:

As part of a student project, art direct and photograph a fictional campaign for Goodfellow, an affordable, yet stylish men's clothing brand owned by Target.

 

CONCEPT:

Centering around the tagline "Style That's Timeless," this campaign makes use of a variety of photographic approaches that elevate the style of a simple $10 watch. From detail shots that make the silver finishes shine to a cut paper technique inspired by the work of Josh Caudwell, the photographs create a sense of luxury that elevates the buyer experience and builds value beyond simply purchasing a cheap watch from Target.

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