During my high school years living in Manzini, eSwatini, I got an early and unconventional design education leading a creative team of 10+ at 16, managing brand and web production for a women-owned purse company, and learning firsthand how culture shapes the way people experience design. That foundation—understanding your audience before you make a single decision—still drives every project I take on.

Since then, I have worked across brand strategy and identity, environmental and experiential design, UI/UX, and content marketing, spanning industries from healthcare to hospitality to nonprofits. Whatever the medium or the industry, the approach stays the same: start with the people the work is for, understand what they need to feel, and build something that gets them there.