About
Bio
Lane lived in Manzini, eSwatini, a small landlocked country in Southern Africa, during his high school years. While in Africa, Lane became the designer for the local church and community center where he lived. Throwing himself into the challenge, he eventually led a creative team of 10+ at age 16 and also managed the design and website production for a purse company run by and benefitting women in eSwatini.
This experience gave Lane insight into how people from different cultures and viewpoints prioritize and interact with design in everyday life. It also taught him that it is crucial to understand the viewpoint of your audience when working on any design project. This insight brings meaning to the decision making process, rather than making arbitrary design choices.
Experiences
Art Direction
Brand Identity
Brand Strategy
Website Design
Environmental Graphics
Signage & Wayfinding
Copywriting
Packaging
Motion Design
Production
Publication Design
Strategy
2022 Auburn University President's Award | College of Architecture, Design, and Construction
2022 GDUSA Students to Watch
2021 GDUSA American Packaging Design Award
Selected Experiences
Brand Neue
2022–Present
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Tatum Design
2021–2022
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AlphaGraphics
2020–2022
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Questions? Comments?
Let's Talk
Contact
wlanemullins@gmail.com
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